Want More Local Business? You Need Local SEO Services.
97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. How do you connect with these consumers? With local search engine optimization (SEO) from one of the best local SEO companies in the nation.
The phone book is out and online search engines are in—which means you need local SEO to get found by local consumers looking online for your services. This specific type of SEO helps you get found and grow your business in four primary ways:
- It increases your website’s rankings in the search results and in the local pack
- It receives the highest conversion levels of all local advertising channels
- It helps mobile users easily find your business, whether that’s in the search engines, through directories, or through social media channels
- It ensures your business is found on Google maps and through other navigational apps
Search engines, like Google, have realized that many users are looking for specific services and products near them. In fact, more than half of all total Google search queries have local intent. So how does that impact your business? With better local rankings, you’ll see more visits to your website and more leads for your company.
Talk To Our Expert Team
What Is Local SEO?
Local search engine optimization (SEO) is the process of making your company visible for geographically-related searches, specifically within Google’s Local Pack (or map listing). It helps your company increase its local online visibility, outrank its local competitors, increase organic traffic to your website, and earn your business more qualified leads within a specific service area.
A successful local campaign is critical for any small business looking to drive leads and sales from neighboring customers. Think of it like today’s phone book! While the calls you receive from newspaper ads and the yellow pages are dwindling (or non-existent), local SEO helps you generate more calls and online contact forms from your website.
How Local SEO Services Help Your Business Grow
There are a few distinct benefits of hiring an SEO company for local SEO services:
- It increases online visibility for local consumers – 97% of people go online to find local services, and 95% of them won’t go past the first page of the search results. Local search engine optimization works to increase your page rankings, therefore increasing your online visibility.
- It increases web traffic, leads, and sales from local visitors – If you’re a local company, getting web visits and leads from users in a different city, state, or country won’t do anything to build your business. With localized SEO, you increase traffic from consumers in your specific service areas, which means you’ll get a higher visit-to-sale rate.
- It provides more targeted geographic campaigns – Modern consumers expect hyper-personalized online experiences. With localized SEO, you can target campaigns to extremely small, localized groups of people.
- It makes you stand out from your competitors – Fewer than 50% of businesses currently use local SEO services. What that means for you is a big opportunity to get ahead and stand out in directories, maps, local searches, and social media.
97% of Consumers Go Online to Find and Research local Products and Services!
Does Your Business Need Help from a Local SEO Company?
How can you tell if you should hire a local SEO company? If your business matches any of the below conditions, you need local search help.
- You have a local company
- You have a company with specific service areas
- You are a franchisee or franchise owner
- You want more traffic, leads, and sales within specifically designated market areas (DMAs)
- You want to shore up your listings across online directories
- You want your company to show up on maps and navigation apps or in Google’s local pack
- Your company has offices or provides services in more than one city or DMA, but does not offer products or services nation-wide
WHAT GOES INTO OUR LOCAL SEO PACKAGES
At Swot Business, we include many services to help your business’s local search engine optimization campaign. These include:
COMPLETING A LOCAL COMPETITOR ANALYSIS
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
PUBLISHING AND OPTIMIZING LOCALIZED WEBSITE CONTENT
- Performing continual keyword research to find what and how your customers are searching for your services
- Publishing locally-targeted website content that improves your local search rankings and provides a seamless user experience
- Adding microdata to your website (Schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
- Optimizing landing pages on a continual basis
BUILDING AND MONITORING LOCAL CITATIONS
- Auditing citations across all relevant online directories
- Editing all local citations to include the right name-address-phone number (NAP citations)
- Creating new citations
- Discovering more local citation opportunities
- Managing and monitoring local listings
OPTIMIZING AND MANAGING YOUR GOOGLE MY BUSINESS ACCOUNT
- Optimizing your company’s Google My Business page for your business address and phone number
- Claiming your Google Maps listing
- Optimizing your Google My Business page for backlinks
- Optimizing your business hours and services on Google My Business