What is mean by Facebook Mareting?
A Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan.To know more about Facebook Marketing Service | Facebook Marketing Agency | Facebook Marketing Company CLICK HERE>>>
Grow Brand Awareness & Traffic
OK, it’s true that organic for page posts in the news feed isn’t what it used to be.
Especially for reaching colder, less engaged audiences for things like brand awareness and driving traffic, the tactics that worked a few years ago will be a waste of effort now.
But luckily, when it comes to social media marketing, Facebook offers more than other networks in terms of alternative ways to reach your audience.
Sponsored posts come with advanced targeting capabilities and options that let you reach new audiences for a brand impression or a click.
For example, lookalike audiences can help you reach new people relevant to your business using your existing email list, website visitors, or customer base.
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Keep Your Existing Audience Engaged
Your audience needs to be warmed up in order to:
- Maintain their interest.
- Educate them about the advantages of your solution.
- Build trust with them.
- Ready them for a sales pitch.
Facebook is where your audience is spending time already, so engaging with them there makes a lot of sense.
Instead of just using the network to drive traffic and leads, taking people away from the Facebook experience that they’re in the midst of enjoying, try driving conversation and actions within the platform itself.
Keep your brand top of mind, making it easy to nurture your relationship.
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So you’ve used communities, influencers and advertising to build an audience with engaging live content. And yes, Facebook can likewise be used to nurture leads all the way through to a sale – with the right setup.
It isn’t even hard to create a high converting campaign, giving warm leads what they want at the perfect timing. Not when you’ve built out a funnel that leads them there.
That advanced targeting mentioned earlier lets you pinpoint audiences at each stage of your marketing funnel and personalize your campaigns to their end user accordingly.Much of this can even be done on autopilot.