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What is Instagram Marketing?

Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Instagram allows users to upload photos and videos to their profile and edit them with various options. Instagram hosts dozens of original filters that users can add to their photos.
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Today, most of our social interactions are infused with visuals – snapping a quick photo to text to a friend, posing at a bar for a selfie, or killing a few minutes scanning through newsfeeds filled with photos and videos.

The impact of the rise of visual content on social networks is most apparent on Instagram.

As a result, many brands are scrambling to understand how to best use Instagram benefits.

Instagram’s rise has been astronomical – and understandably so.

Connect with customers across multiple channels:

Using Instagram on your site allows you to connect with customers across multiple channels and increase cross-channel engagement.

For example, let’s say you display photos from your Instagram account on your website. When a customer is browsing on your site, they may not follow you already on Instagram.

But when they see a gallery of Instagram photos, they can click though to see your account, start following you, and re-connect with you later.

Take a look at how Josie Maran Cosmetics uses a dedicated gallery of Instagram photos on their website to lead people to their Instagram.

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Attract engaged traffic: Build a community that comes back time and time again

Another benefit of using Instagram pictures is that traffic that comes from these photos is super-engaged.

Instagram drives more engaged traffic than any other social channel. Research shows that when comparing time on site from various social channels, Instagram beats out other sites like Facebook, Pinterest, YouTube, Reddit, and more.

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Re-use marketing materials: Work smarter, not harder

We’re all crunched for time, but using Instagram photos in your eCommerce marketing plan allows you to work smarter, not harder.

You already need a social marketing strategy, so why not repurpose those photos across channels and leverage them as marketing images on your site or in ads on Instagram?

This saves you the trouble of needing to create more content.

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